Project overview
Peacom partnered with the Royal Commission for Riyadh City (RCRC) to deliver the communications and public relations strategy for the Riyadh Four Grand Projects, one of Saudi Arabia’s most ambitious urban transformation initiatives under Vision 2030. The project focused on showcasing the impact of King Salman Park, Sports Boulevard, Green Riyadh, and Riyadh Art through a high profile international forum that brought together leading experts, decision makers, and media representatives from around the world.
Strategic Communications
We developed and executed a comprehensive communications strategy that included media relations, press office management, content creation, and stakeholder engagement. Our team ensured consistent messaging across all channels, highlighting the economic, environmental, and social impact of the Four Grand Projects while reinforcing Riyadh’s vision as a global, sustainable city.
Event & Media Management
Peacom managed all event communications, from coordinating local and international media to overseeing press conferences and on site media operations. Through seamless execution and strong media engagement, the forum received widespread coverage, increasing awareness of the Four Grand Projects and strengthening their position as flagship initiatives supporting Saudi Vision 2030.